Breaking News :After RJ Davis’ $320K Decline, 5-Star Rutgers Rivals Could Soon Eclipse North Carolina Star as he could soon be eclipsed by two Rutgers Rivals who have recently inked major deals with……
**BOOM! Rutgers’ Freshmen Ace Bailey and Dylan Harper Poised to Surpass RJ Davis in NIL Earnings**
In a stunning development within the college basketball NIL landscape, Rutgers University’s freshmen phenoms, Ace Bailey and Dylan Harper, have reportedly secured significant endorsement deals with Nike, positioning them to eclipse North Carolina’s RJ Davis in NIL earnings.
**Ace Bailey and Dylan Harper’s Nike Endorsements**
On November 14, 2024, sports journalist Nick DePaula revealed that both Bailey and Harper had signed multi-year NIL and NBA shoe deals with Nike. This announcement was highlighted in Nike’s “Welcome to the Family” campaign, featuring the duo alongside other top recruits. citeturn0search0
Harper, the No. 3 recruit in the 2024 class, made an immediate impact with Rutgers, averaging 21.3 points, 4.7 rebounds, and 3.7 assists over his first three games. citeturn0search2
**RJ Davis’s Recent NIL Setback**
Conversely, RJ Davis, a senior guard for the North Carolina Tar Heels, experienced a $320,000 decline in his NIL valuation following a loss to the Kansas Jayhawks. This dip has raised questions about his marketability compared to emerging talents like Bailey and Harper. citeturn0search0
**Rutgers’ Strategic Shift to Nike**
Further solidifying their partnership, Rutgers Athletics announced a new five-year agreement with Nike, valued at $30 million, set to begin on July 1, 2025. This move ensures that the Scarlet Knights’ athletes, including Bailey and Harper, will be outfitted by Nike, enhancing their visibility and appeal to major brands. citeturn0search5
**Implications for the NIL Landscape**
The rapid rise of Bailey and Harper’s NIL profiles underscores the dynamic nature of college athletics marketing. As these freshmen secure high-profile endorsements, they challenge the existing hierarchy, potentially surpassing established stars like RJ Davis in NIL earnings.
