Netflix Announces “New Era: It’s Time” — The Los Angeles Lakers’ Journey to Greatness Premieres Globally on the 25th
The Los Angeles Lakers have long been more than just a basketball team; they are a global brand, a cultural phenomenon, and a dynasty built on both triumph and resilience. Now, Netflix is set to unveil “New Era: It’s Time”, a groundbreaking documentary that captures the team’s legendary past, its present challenges, and its bold vision for the future. Premiering globally on the 25th, the film promises to give fans an unfiltered look into the Lakers’ pursuit of greatness across generations.
From the early days of the franchise’s dominance with George Mikan in Minneapolis to the golden eras of Magic Johnson, Kareem Abdul-Jabbar, Kobe Bryant, and Shaquille O’Neal, the Lakers have created unforgettable moments that reshaped the NBA. This documentary dives deep into those legacies while shining a spotlight on the modern roster led by superstars like LeBron James and Anthony Davis. Viewers will witness how the team balances the pressure of living up to its history while striving to write a new chapter in basketball’s most celebrated dynasty.
Netflix’s “New Era: It’s Time” goes beyond the court. It reveals the behind-the-scenes battles that define championship teams — from front office decisions and high-stakes trades to locker room chemistry and the tireless work of coaches. By weaving archival footage with exclusive interviews, the documentary creates a narrative that resonates not only with basketball enthusiasts but also with anyone inspired by ambition, perseverance, and legacy.
A central theme of the film is transition. The Lakers are at a crossroads, carrying the weight of their storied past while adapting to the modern NBA’s evolving style of play. The series highlights how the franchise has embraced innovation while staying true to its identity. Whether it is adopting cutting-edge training methods, rethinking player development, or finding ways to engage with their global fan base, the Lakers’ journey reflects a determination to remain relevant in a rapidly changing sports landscape.
The documentary also celebrates the fans — the heartbeat of the Lakers’ empire. From packed nights at the Staples Center, now Crypto.com Arena, to watch parties across the world, Lakers Nation is a community that transcends borders. “New Era: It’s Time” pays tribute to these loyal supporters, illustrating how their passion has fueled the team through both championship parades and rebuilding years.
What makes this Netflix release particularly exciting is its global scope. While the Lakers have always been a household name in the United States, their impact on international basketball is undeniable. From inspiring young players in Europe, Africa, and Asia to establishing deep connections with international superstars, the Lakers’ influence is a testament to the sport’s power to unite cultures. By streaming worldwide, Netflix ensures that this story of perseverance and greatness reaches millions, connecting fans across continents in celebration of basketball’s universal appeal.
The storytelling in “New Era: It’s Time” is both emotional and inspiring. It doesn’t shy away from the hardships — the devastating loss of Kobe Bryant, seasons plagued with injuries, and the immense scrutiny that comes with being the NBA’s most glamorous franchise. Yet, it shows how these challenges have forged resilience, driving the team to rebuild stronger. LeBron James’ arrival in Los Angeles, paired with Anthony Davis’ acquisition, reinvigorated the franchise and brought an NBA Championship in 2020 during one of the most difficult seasons in history. These triumphs, woven with personal sacrifices and collective determination, are at the core of the documentary.
Another compelling aspect is the Lakers’ role as cultural icons. The film examines how their influence extends beyond basketball into entertainment, fashion, and music. From celebrity courtside appearances to iconic purple-and-gold jerseys, the Lakers embody a lifestyle as much as a sports identity. This blend of sport and culture sets them apart and makes their story one worth telling on the global stage.
As the premiere approaches, anticipation is high. Fans expect not just a recounting of past glories but a look ahead at what the future holds. With rising stars preparing to take on greater roles and management strategizing for the next era, “New Era: It’s Time” presents a narrative of hope — the belief that the Lakers’ best days are yet to come.
Ultimately, this Netflix documentary is more than a sports film; it’s a chronicle of human ambition and collective spirit. It captures the essence of what it means to strive for greatness, fail, recover, and rise again. For the Lakers, the journey has never been just about basketball — it has been about inspiring generations, building community, and proving that greatness is not a destination but an ongoing pursuit.
On the 25th, when “New Era: It’s Time” premieres globally, fans everywhere will get the chance to relive history, witness the present, and dream about the future of the Los Angeles Lakers. For Lakers Nation and basketball fans worldwide, this is not just another documentary; it is a celebration of a legacy still in the making.