BREAKING NEWS! Excitement Hits the Vitality Stadium as AFC Bournemouth Announced That Former Legendary Bournemouth Player Steve Jones Returns as Club Ambassador
In a move that has ignited excitement among AFC Bournemouth faithful, the club has officially announced the return of former legendary striker Steve Jones to the Vitality Stadium — this time not as a player, but as an official Club Ambassador.
The news was confirmed earlier today by the club’s media team, sending a wave of nostalgia and joy through the Cherries’ fanbase.
Steve Jones, who played for the club between 1994 and 1996, remains a cherished figure in Bournemouth’s footballing history. Known for his pace, intelligent positioning, and ability to find the back of the net, Jones was a standout performer during his two-year spell at Dean Court under then-manager Mel Machin. His contributions helped stabilize the team during some turbulent years and earned him the admiration of supporters who still chant his name to this day.
Now, nearly three decades after first donning the red and black, Jones is set to play a new role—off the pitch. As Club Ambassador, he will represent AFC Bournemouth at community events, official functions, and promotional engagements, reconnecting with fans and helping to bridge the gap between the club’s proud past and its ambitious future.
“This club has always been close to my heart,” Jones said during his unveiling at the Vitality Stadium. “I owe so much of my career to the people of Bournemouth — the supporters, the staff, and my former teammates. To return in this capacity and help the club in a new way is an honor I don’t take lightly.”
Club chairman Bill Foley also expressed his enthusiasm: “Steve Jones is more than just a former player; he is part of the DNA of this football club. Bringing him back in an official capacity aligns with our commitment to honoring our heritage while looking ahead to the next chapter of growth.”
Fans gathered outside the stadium today to welcome Jones, many wearing retro shirts bearing his name. Social media has been flooded with highlight reels and fond memories, with supporters celebrating the move as “the best off-field signing of the season.”
As AFC Bournemouth looks to solidify its status in the Premier League and expand its global presence, the return of Steve Jones provides not only a feel-good moment but also a valuable link to its identity and tradition.
Welcome home, Steve Jones — once a Cherry, always a Cherry.