BREAKING NEWS! Excitement Hits the United Center Arena as Former Legendary Bull Dennis Rodman Returns as Special Advisor to the Chicago Bulls
In a stunning and emotional announcement that sent shockwaves through the basketball world, the Chicago Bulls revealed that former franchise legend Dennis Rodman
is officially returning to the organization—not as a player, but as a Special Advisor to the team’s front office and player development staff.
The news broke earlier today at a press conference held at the iconic United Center, with Bulls President Michael Reinsdorf and General Manager Marc Eversley flanking the five-time NBA champion. Fans erupted in cheers both in the arena and online, as Rodman—one of the most electrifying and enigmatic players in NBA history—walked onto the stage wearing a Bulls blazer, dark sunglasses, and, of course, his signature flair.
Rodman, now 64, was a key piece of the Bulls’ second three-peat (1996–1998), known for his relentless rebounding, elite defense, and unpredictable personality. While his on-court antics often drew headlines, there’s no denying his crucial role in helping Michael Jordan and Scottie Pippen cement the Bulls dynasty of the 1990s.
“It feels like coming home,” Rodman said, visibly moved. “Chicago made me who I am today, and I’m here to give back to the city, the fans, and this new generation of players who wear the Bulls jersey.”
According to team officials, Rodman’s role will focus on mentoring young forwards, instilling the value of hustle, defensive IQ, and mental toughness. He will also work closely with the Bulls’ coaching staff during training camp, participate in community outreach events, and serve as a visible ambassador of the Bulls legacy during home games at the United Center.
Bulls head coach Billy Donovan welcomed the move, stating, “Dennis brings a rare edge and energy. No one rebounded or defended quite like him, and we believe he can inspire our players to take pride in the dirty work—the parts of the game that don’t always show up on the stat sheet.”
Rodman’s return is also seen as a symbolic bridge between the Bulls’ golden past and their ongoing quest to become contenders again. With a young, talented roster looking to build its identity, having a living legend who embodies grit, sacrifice, and championship pedigree is expected to spark renewed intensity within the franchise.
As Rodman walked off the podium, he paused, looked at the crowd, and grinned: “Let’s make some noise, Chicago. The Worm is back!”
For Bulls fans, it’s more than just nostalgia—it’s a powerful reminder that greatness never leaves the building.