Breaking: Netflix Unveils New Era: It’s Time Featuring the Indiana Pacers, Premiering September 10th
Netflix is stepping deeper into the world of sports storytelling with the official announcement of its newest original documentary series, New Era: It’s Time, shining a global spotlight on the Indiana Pacers. Scheduled to premiere worldwide on September 10th, the series is set to provide basketball fans and general audiences alike with unprecedented behind-the-scenes access to one of the NBA’s most ambitious and fast-rising franchises.
For years, the Pacers have carried the reputation of being one of the league’s most hardworking yet often overlooked teams. Now, with the cameras rolling and the spotlight fixed squarely on them, the world will witness the journey of a squad determined to transform from promising underdogs into championship contenders. The series will capture the grit, growth, and grind of a team looking to establish a new era of success both on and off the court.
A Documentary Beyond the Court
What makes New Era: It’s Time unique is its promise to go beyond game highlights and locker room speeches. Netflix has designed the series to immerse viewers in every angle of the Indiana Pacers’ world—from the tension of draft nights and transfer deals to the daily grind of practice sessions, team bonding, and personal sacrifices.
The cameras will follow players through their toughest workouts, rawest emotions after wins and losses, and most personal reflections about what it means to wear the Pacers jersey. Fans will also get a glimpse into the lives of new signings and young talents eager to leave their mark, showcasing not just their athletic skill but also their humanity, struggles, and determination.
In a league filled with established powerhouses like the Los Angeles Lakers, Boston Celtics, and Golden State Warriors, the Pacers are ready to show why their story matters and how their culture of resilience sets them apart.
A Focus on the “New Era”
The title New Era: It’s Time couldn’t be more fitting. The Indiana Pacers are in the midst of a dramatic transformation, building around a youthful core while bringing in fresh talent to complement their stars. With Tyrese Haliburton emerging as the face of the franchise and one of the NBA’s most exciting young point guards, the Pacers have become a team on the rise. His leadership, creativity, and vision on the floor will undoubtedly serve as one of the documentary’s central storylines.
Beyond Haliburton, the Pacers’ latest roster moves—including new signings from the offseason—will also feature prominently. The series promises to chronicle their integration into the squad, their battles for minutes on the court, and their adaptation to the culture of both the team and the city of Indianapolis.
It’s a “new era” in every sense: new players, new ambitions, and a renewed belief that this team is ready to fight its way into the NBA’s elite conversation.
Global Stage, Indiana Spotlight
For the Pacers, being featured on Netflix represents more than just exposure—it’s validation. The franchise has often been considered a small-market team that doesn’t always receive the national recognition it deserves. With Netflix’s global reach, however, the Pacers’ story will be told to millions of households worldwide.
Fans across continents who may have never stepped inside Gainbridge Fieldhouse or experienced the energy of Indiana basketball will soon have an intimate connection with the team. This worldwide premiere offers not only the Pacers but also the city of Indianapolis a chance to showcase its deep love for basketball to an international audience.
In many ways, the series mirrors the Pacers’ own goals: to prove that even if they’re not from the biggest market, their spirit, culture, and talent belong on the biggest stage.
What to Expect from the Series
Viewers can expect a mix of drama, inspiration, and authenticity. Each episode will combine the high-stakes pressure of professional basketball with the personal narratives of the players and coaches. Whether it’s Haliburton mentoring younger teammates, the coaching staff strategizing for crucial games, or the veterans guiding rookies through their first NBA season, New Era: It’s Time aims to tell a story that resonates well beyond basketball.
There will also be an emphasis on the emotional highs and lows: last-second victories, crushing defeats, and the relentless pursuit of improvement. Audiences will see not only how the Pacers prepare for game nights but also how they balance family life, community expectations, and the ever-present pressure of living up to the NBA dream.
A Must-Watch for Basketball Fans
With a premiere date locked in for September 10th, anticipation is already building. Netflix has developed a strong reputation for its sports documentaries—from The Last Dance to Drive to Survive—and fans will be eager to see how that storytelling magic is applied to the NBA and specifically the Indiana Pacers.
For Pacers supporters, this series will feel like a long-awaited love letter, giving their team the recognition it deserves. For casual basketball fans, it will serve as an introduction to one of the league’s most exciting young teams. And for Netflix’s global audience, it will be a chance to experience the drama, intensity, and beauty of the NBA like never before.
One thing is certain: when New Era: It’s Time premieres, the Indiana Pacers won’t just be chasing wins—they’ll be chasing history.